As the regional capital My Tho is the main market dealing in all the produce from the region as well as fish & seafood from My Tho's large ocean going fishing fleet. The very large & exuburant market is one of South Vietnam's biggest sources for dried fish & other dried seafood products such as Kho Muc - dried squid. At nighttime the market is dedicated to the dealing & sorting of Mekong river fish -particularly catfish for HCMCs wholesale markets. Produce especially fruit & veg is delivered by boat directly to the market.

Ben Tre Province provides some of the most beautiful scenery in the Mekong delta. The milk coffee colored waters wind their way along small channels lined with water palms, thatch and bamboo houses are nestled in the lush orchards. The famous Vietnamese poet Nguyen Dinh Chieu was born in Ben Tre Province, but until now this fact hasn't spawned touristic exploitation.